Wow... pulled this from the AudiWorld A3 forums.

"...If the trend continues, by 2010 Audi's operating profit is likely to exceed that of BMW, and two years after that it may well overtake BMW in revenues, says Adam Jonas, London-based auto analyst at Morgan Stanley. "It's all driven by new models," says Jonas, who expects Audi's vehicle sales to grow at an annual clip of 10% over the next three years-roughly triple the rate of BMW."